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Set yourself apart from the crowd! In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom—where the interview itself is the pitch, and the product you're selling is yourself.
The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people—from Mark Zuckerberg to Warren Buffett—have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy-to-use, ten-step process, this book will assist you in:
• Developing more confidence
• Swiftly recovering from challenging setbacks
• Taking control by letting go of anxiety
• Networking not just for business, but for pleasure
• Conversing comfortably on topics that may be a bit out of your reach
• Succeeding in areas you never previously considered by moving out of your comfort zone
• Creating lasting, genuine connections with others
• And much more!
In short, this book will make you a pro at selling your most important asset—yourself!
- Sales Rank: #1561573 in Books
- Brand: Unknown
- Published on: 2012-10-11
- Released on: 2012-10-11
- Original language: English
- Number of items: 1
- Dimensions: 8.23" h x .49" w x 5.54" l, .39 pounds
- Binding: Paperback
- 188 pages
- The Art of Selling Yourself: The Simple Step-By-Step Process for Success in Business and Life (Tarcher Master Mind Editions)
About the Author
ADAM RICCOBONI is a business development professional, entrepreneur, and founder of successful publishing and consultancy companies. DANIEL CALLAGHAN was elected president of the Entrepreneurs Society and named one of the UK's Future 500 leaders by The Guardian. Together, they cofounded MBA & Company, a freelance consultancy network, which has been featured in The Economist and Financial Times. They have been selected as one of twenty businesses worldwide by New York City mayor Michael Bloomberg to be part of a yearlong program to build the entrepreneurial scene in New York.
Most helpful customer reviews
9 of 9 people found the following review helpful.
Market Yourself
By World Drive Coach
"The Art of Selling Yourself" is a book written by Adam Riccoboni and Daniel Callaghan of MBA & Company. It was originally published in the United Kingdom under the title "Buy Me!" in 2011. The content of the book is, as you might tell, about how to sell yourself in business situations such as interviews, ideas and public relations and how to sell yourself if you are an entrepreneur and needing to sell your concept to potential markets.
Riccoboni & Callaghan outline ten steps to take to sell yourself and the book contains exercises to complete to help you focus on your qualities and unique selling points. It takes you step by step from there to show you how to present yourself in a way that people want to buy you (your services, idea, or work with your company).
While some of this book is not ground breaking or new to this genre I did enjoy it quite a bit. I think everyone will get many takeaways and the book will help you develop confidence, show you how to network, show you how to have a conversation with someone in a way that you can better relate, get out of your comfort zone, and get up from setbacks and move on to the next sell. I also like the step by step format which makes this an easy read and helps you work on one concept at a time.
One of the most interesting parts for me are the case studies. Profiles of Sir Richard Branson, Oprah Winfrey, and Jeff Bezos were my favorites out of the the ten included in the book. You have an opportunity to see, in a few pages, how these business masters started out and see where they have come today.
I would recommend this book to anyone who needs to sell themselves in any area of their life but especially in business. From selling yourself to a potential employer to selling your project to an investor this book will show you how to begin and that is with yourself. I will have this on by bookshelf as a resource to continue to look back on.
Note: I received a copy of this book at no charge in exchange for my honest review.
7 of 7 people found the following review helpful.
Very simple but thorough process of presenting yourself
By Networker
It isnt about selling or marketing, it is about who you are and how you influence others. It isnt only quid pro quo or exploiting weakness. It is about being well prepared in many different ways, emphathizing, going the extra mile, and many other concepts described in the book. I was introduced to the Minto Pyramid in this book. Sometimes, we have to resort to other techniques. But the book helped me with several insights that gives me a path to be my best at influencing by developing me.
1 of 4 people found the following review helpful.
Boring
By MCS
Very little of this helpful - found the thoughts to be rudimentary, not particularly wise nor inspirational. Don't waste your time.
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